MCB Media MCB MediaSdn Bhd Start a project

Services

Everything from the first idea to the last placement.

Brief us on one asset or a full national campaign. We plan the media, make the work, place it, and report back on what it did.

01

Media booking & planning

We buy the space and the airtime. Planning starts with where your audience actually is during the day — at work, shopping, commuting, running errands — and works backwards to the schedule and the budget.

  • Print
  • Television
  • Radio
  • Outdoor & transit
  • Online media
  • Schedule & budget planning
02

Creative design & production

Concept through to finished asset, in-house. We have produced national TVCs, radio spots, corporate films and launch videos for ministries and brands.

  • Concept development
  • Copywriting
  • Broadcast production (TV)
  • Broadcast production (radio)
  • Corporate & promotional video
  • Print production
  • Collateral design
  • Signage & point-of-purchase
03

Print & publication

Long-form print is still where institutions put their record. We have researched, written, designed and published documentation books, annual reports and programme books end to end.

  • Brochures
  • Packaging
  • Newspaper & magazine ads
  • Publication inserts
  • Catalogues
  • Annual reports
04

Brand identity

Naming, marks and the system that keeps them consistent — across a shopfront, a vehicle wrap, a form and an app icon.

  • Logos
  • Identity systems
  • Signage
  • Business collateral
  • Illustration
  • Vehicle & fleet livery
05

Digital marketing

Paid media managed against a target cost per result, not impressions. We build the landing page as well, so the ad and the page are tested together.

  • Full PPC management
  • Meta ads management
  • Google Ads & remarketing
  • Google Display Network
  • Google Shopping
  • Conversion optimisation
  • Landing page design
  • Landing page A/B testing
  • Website analysis
  • In-house training & seminars
06

Public relations & promotions

Earned coverage, launch events and the media handling around them — including spokesperson preparation before the cameras arrive.

  • Press kits
  • Media training
  • Event planning & promotions
  • Media relations
  • Launch & activation
  • Advertorial
07

Research

Evidence before spend, and measurement after it. Useful when a campaign has to be defended to a board, a ministry or an auditor.

  • Advertising & customer tracking
  • Attitude & awareness tracking
  • Growth opportunities
  • Market analysis
  • Competitive analysis
  • Creative testing
08

Account management

One team owns the brief from kick-off to final report — including the paperwork, approvals and procurement steps that public-sector work requires.

  • Strategic planning
  • Brand positioning
  • Marketing plan development
  • Project management
  • Reporting
  • Procurement & tender support

Engagement

How a project runs.

Four stages. You see costs before production starts, and a report after the campaign closes.

01 — Brief

Audience, objective, budget and deadline. We ask what a result looks like before we propose anything.

02 — Plan

Creative route, media schedule and costed proposal. Approve it in full or in parts.

03 — Produce

Design, production and clearance, with review points built into the timeline.

04 — Place & report

Booking, live monitoring, and a close-out report on delivery and performance.

Have a brief?

Send it over. We will come back with a plan, a schedule and a price.

Start a project